Also known by the slang term "Jingle Aris" is a colorful form of fantastical imagery with its intricate desgins that can be seen painted on the trucks plying across Pakistan. The term JINGLE TRUCK comes from United States military slang which was coined by service men in Afghanistan. The main hub where these truck art designs are embellished with all its ornamentation is the city of lights, Karachi. Poetic calligraphy and highly customized designs which are embedded on the truck adds to its beauty. Eye catching colours with thought provoking quotes written on the trucks depicts the cultural and traditional values of people living in the country, for example these humorous phrases are the one to look out for if you're travelling by road, they are sure to keep you entertained.
This unique form of art is not only recognized in Pakistan ,it has inspired designers across the globe.The Italian fashion company Dolce and Gabbana used truck art inspired displays in 2015 campaign for women clothing line which successfully took over the streets of Milan. To use Pakistans truck art in their catwalk fashion range, the idea has gained much popularity.
The truck designs often have regional and religious significance attached with the people of that origin and serves a purpose that they can connect very deeply with.To fully appreciate the aesthetics, you need a good eye for detail!
The painted logos are usually bright in colour to attract the general AWAAM and the language used for conveying the message is mostly URDU.Truck art body making contributes to the economic growth of Pakistan. These attractive designs are now being being imprinted on shoes,bags,crockery,rickshaws and even journals that our used for writing.
By exploringt the palettee of shades to the fullest we feel appreciated and honored for holding up the key to such an indigenous form of art,which represents a common man in Pakistan.
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